It started with Julius …
A look back at disability inclusive mainstream advertising in Australia, the role played by our wonderful Ad Inclusion Ambassadors, the amazing brands setting a new standard for diversity in advertising and starting our #adinclusion journey with Julius.
We haven’t been able to include everything, but here is a snapshot, including a short video interview with Starting With Julius about inclusive advertising leaders Kmart Australia and Target Australia.
Target Australia (Fathers Day 2017)
Target Australia (Children’s Toys 2017)
Kmart Australia (Children’s Fashion 2017)
Target Australia (Children’s Toys and Fashion 2017)
Betts Kids Shoes (Winter Online Marketing 2017)
Target Australia (Women’s Activewear Catalogue 2017)
Target Australia (Women’s Winter Fashion Television Commercial and Catalogues 2017)
Betts Kids Shoes (Winter 2017)
Kmart Australia (Easter Catalogue 2017)
Target Australia (Get Ready for the Holidays Toy Catalogue 2017)
Kmart Australia (Children’s Fashion Catalogue 2017)
Target Australia (Easter Television Commercial 2017)
Click here to view.
[Image 1 description: A still shot from the video shows children together opening Easter eggs, one of the children is a girl with Down syndrome.]
Kmart Australia (Play Your Way catalogue 2017)
[Image 1 description: A Kmart Australia catalogue internal page, shows car, truck and helicopter toys, a young girl with Down syndrome is shown using a remote control; Image 2 description: toys and two children playing with them, one of them is a girl who has Down syndrome and holding a pink “My Little Pony” toy; Image 3 description: four images of young girls modelling Kmart fashion and footwear, two of the images are of a short-statured young girl smiling; Image 4 description: a catalogue page shows music related children’s products including headphones, iPods and a laptop, there is also a young boy with Down syndrome who is holding a microphone attached to speakers.]
Target Australia (Get Ready for the Holidays catalogue 2017)
[Image 1 description: A Target Australia catalogue internal page, shows car, truck and building blocks, a young boy with Down syndrome is also shown in a separate image, playing with building block toysl; Image 2 description: a boy with Down syndrome is sitting on a grey soda surrounded by plus toys and holding two fairy dolls, he looks like he is happy and laughing; Image 3 description: various images of toys on a page, showing trucks, action figures, figurine dinosaurs and animals, there is also an image of a woman with a child sitting on a couch playing with some of the dinosaur toys, the woman is looking at the child and smiling.]
Betts Kids Shoes (Summer Sale 2017)
Kmart Australia (Back In The Swing catalogue 2017)
[Image 1 description: A Kmart Australia catalogue internal page, shows items of clothing and 3 children advertising school clothing, one of them is a girl walking with crutches; Image 2 description: images of 4 children advertising clothing and shoes, one of them is a girl who has Down syndrome and is wearing an art smock; Image 3 description: Various products on a page which includes a photo of a boy with a disability.]
Target Australia (Back To School catalogue 2017)
[Image 1 description: A Target Australia catalogue cover, cover line is “Back To School” and features young girl with AFOs with fair skin and blonde hair standing next to a darker skinned girl with curly hair, both in front of a smaller boy with darker skin and all wearing school uniform; Image 2 description: the same young girl with fair skin is seated at a table with a woman and both are covering a school book; Image 3 description: the same young girl with fair skin and AFOs is standing with a pink school bag and wearing a school uniform; Image 4 description: the same young girl with fair skin and AFOs is seated on a bench opening her lunchbox; Image 5 description: the same young girl with fair skin and AFOs is wearing a pink art smock and talking to a smaller boy in a blue art smock; Image 6 description: a fair skinned boy with hearing aids appears 3 times, playing, applying sunscreen on a parent and advertising polo tops; Image 7 description: 3 children seated together on a school bench, the girl in the middle wears AFOs and has her arms around the shoulders of younger children on either side of her; Image 7 description: 3 children walking on a school playground, one of them wears AFOs.]
Kmart Australia (TV commercial Christmas)
Kmart Australia (Irresistible Toys catalogue 2016)
[Image 1 description: A Kmart Australia catalogue internal page, shows toys and various children playing, one of them is a girl with Down syndrome playing a ukulele musical instrument; Image 2 description: a boy with a disability is shown playing with a helicopter Lego set ; Image 3 description: A family stands under a Christmas tree each holding presents and smiling at a young boy with a disability who is also smiling; Image 4 description: various images of children playing with toys including a girl with Down syndrome pushing a toy vacuum cleaner.]
Betts Kids Shoes (online shoes and accessories 2016)
[Images 1-4 description: images of a young girl with fair skin, long blond hair, glasses and AFOs posing against a pink background to advertise shoes and accessories.]
Target Australia (Christmas catalogue 2016)
[Image 1 description: A Target Australia catalogue cover, cover line is “Where Christmas comes together” and features young girl with Down syndrome standing under a Christmas tree holding a wrapped Christmas gift; Image 2 description: the same young girl with Down syndrome is sitting on the ground under the Christmas tree clutching wrapped Christmas gifts.]
Kmart Australia (Children’s fashion catalogue 2016)
[Image 1 description: A Kmart Australia catalogue internal page, shows a young boy and a young girl with Down syndrome looking at the camera and next to images of children’s clothing; Image 2 description: two young girls showcasing tween fashion, both girls are smiling and one is wearing a blue t-shirt and striped blue and white shorts and is walking with a leg brace; Image 3 description: Four young girls are excited and jumping up wearing summer dresses, the girl on the left wears a blue and white print dress and is smiling. She has Down syndrome.]
Kmart Australia (Play Your Way Campaign – catalogue 2016 and TV commercial)
[Image 1 description: Three young children are wearing animal and dinosaur costumes, looking excited and happy, one of the children has Down syndrome, another child has darker complexion and curly hair and the other child has fair skin and blond hair; Image 2 description: several images of children holding dolls and action toys, they have different looks and complexions and one girl had Down syndrome; Image 3 description: images of children and toys, one of the children wearing a giraffe costume has Down syndrome; Image 4 description: three children each playing with toys, one of the children is a girl dressed in pink and pushing a lawn-mower toy. She has Down syndrome.]
Alex & Ant SS 2016
[Image 1 description: four images of the same young girl, wearing a blue singlet, grey skirt and flower on her hair, she has pale skin and light brown and has Down syndrome; Image 2 description: images of 4 girls showcasing summer dresses, one of the children, has fair hard and skin and is wearing a white dress and standing with the assistance of arm crutches.]
Kmart Australia (Spring activewear catalogue 2016)
[Image 1 description: a man with a “blade” left leg prosthesis is running and showcasing a blue top and grey shorts; Image 2 description: a man with a “blade” left leg prosthesis is sitting on a stool and showcasing active wear and sports shoes on a page with another man; Image 3 description: images of models using exercise equipment, one of the images is a man with a “blade” left leg prosthesis using a rowing machine.]
Target Australia (Spring activewear catalogue 2016)
[Image 1 description: a woman who is a wheelchair user sitting in a green wheelchair is showcasing a pink and grey singlet and black exercise pants; Image 2 description: various images of active wear clothing, a small shot of image 1, a close up shot of the wheelchair using model wearing a black top and picture of a different woman standing up to showcase a grey top and black pants.]
Betts Kids Shoes 2016
[Image 1 description: the words “sneak attack” above a picture of a young girl sitting down and looking at the ground, and wearing black high top shoes; Image 2 description: a screen shot of the same girl as image one, wearing AFO braces on her legs and looking down and standing up against a wall of grafitti art; Image 2 description: the same young girl as in images 1 and 2 wearing long socks and high top black shoes, smiling standing against a grey wall.]
Kmart Australia (Toy catalogue 2016)
[Image 1, 2, 3 and 4 description: various children playing with toys, there are children with and without disabilities.]
Target Australia (Children’s spring fashion catalogue 2016)
[Image 1 description: 4 children on the cover of a catalogue, of different ages and complexions, one girl is wearing denim overall shorts, white knee high socks and AFO leg braces underneath the “Target” logo and the words “Latest kids’ fashion”; Image 2 description: a screen shot of the same girl as image one, wearing green shorts, a pink top and denim jacket and AFO leg braces next to the words “complete the look with new season arrivals”, an image of another girl on the same page with images of clothing items, written descriptions and prices.]
Target Australia (Greatest Toy Sale catalogue 2016)
[Image 1, 2 and 3 descriptions: various children with and without disabilities playing with toys, including a young boy sitting in a wheelchair and playing with a robot , and a young boy with a hearing aid playing with vtech toys.]
Kmart Australia (Children’s winter fashion catalogue 2016)
[Image 1 description: 3 children of different ages and complexions playing musical instruments and showcasing “rock look” fashion, one boy playing drums has Down syndrome ; Image 2 description: a young girl with 2 other children on either side, is wearing a white jumper, blue pants and pink books and glasses frames, she has Down syndrome; Image 3 description: two older girls standing next to each other, one of them smiling at the camera in green trousers and a dark top has Down syndrome.]
Kmart Australia (Easter catalogue 2016)
[Image 1 description: 3 children of different ages and complexions holding large Easter eggs, one boy wearing a cap is using a walking frame; Image 2 description: six children of different ages and complexions jumping and showcasing pyjamas, one of the children is a girl with Down syndrome; Image 3 description: full page spread showing Easter merchandise and 5 children holding various items such as Easter eggs, one of the images is the same as image one showing 3 children and another image is a boy with Down syndrome playing with Star Wars gumball dispenser toys.]
Rock Your Baby AW16
[Image 1, 2 and 3 description: each image features the same model using yellow arm crutches and showcasing different winder dresses.]
eeni meeni miini moh AW16
[Image 1 to 6: various image of young children showcasing winter fashion, two of the models have Down syndrome.]
Target Australia (Children’s summer fashion catalogue 2015)
[Image 1: 4 boys of different ages and complexions showcasing summer fashion, one of the boys has Down syndrome; Images 2 and 3: the same boy in image 1 who has Down syndrome showcases different summer fashion.]
eeni meeni miini moh SS 15
[Image 1 to 5: a boy with Down syndrome showcases different summer fashion.]
eeni meeni miini moh AW 15
[Image 1 to 3: a boy with Down syndrome showcases different winter fashion, he appears with other children in one shot.]
eeni meeni miini moh SS14
[Image 1: a boy with Down syndrome showcases summer fashion; Image 2: the same boy as in image 1 appears with a young girl who has darker complexion; Image 3: the same boy as in image 1 and 2 appears with a group of children of diverse ages and complexions.]
Tomato Glasses (2014)
[Image 1: a boy with Down syndrome showcases orange glasses frames.]
eeni meeni miini moh AW14
[Image 1: a boy with Down syndrome showcases winter fashion standing next to another boy; Image 2: the same boy as in image 1 appears with a another boy playing with a train track wooden play set; Image 3: the same boy as in image 1 and 2 appears with a group of children of diverse ages and complexions showcasing winter pyjamas.]
eeni meeni miini moh SS 13
[Images 1 and 2: a boy with Down syndrome showcases summer fashion; Image 3: the same boy as in image 1 appears with a group of children of diverse ages and complexions showcasing summer pyjamas.]
eeni meeni miini moh AW13
[Image 1: a boy with Down syndrome showcases winter fashion standing holding a dinosaur toy; Image 2: the same boy as in image 1 is sitting on the floor holding a dinosaur toy; Image 3: the same boy as in image 1 and 2 appears with a group of children of diverse ages and complexions showcasing winter fashion.]
[Cover photo © eeni meeni miini moh ]
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